In Using Advertising Tracking Research, After the Respondent Is Shown

question 152

Multiple Choice

In using advertising tracking research, after the respondent is shown a segment of the advertisement or stills of the ad, they are asked first:

• A) if they can identify which brand was in the ad from a list of brands shown to them
• B) if they can identify the brand being advertised
• C) if they recognize the company or brand
• D) if they liked the ad

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Definitions:

Mortgagee

The lender or financial institution that provides the loan in a mortgage agreement.

Mortgagor

The borrower in a mortgage loan agreement, who pledges real property as security for the repayment of the mortgage debt.

Tenancy In Common

Ownership of land by two or more people with equal, undivided interests in it.

Survivor

An individual who remains alive after an event in which others have died, or the person remaining after others have left or been removed from a situation.