In Terms of Copytesting, the Current Thought by a Number

question 98

Multiple Choice

In terms of copytesting, the current thought by a number of marketing professionals is that the test:

• A) favors affective approaches over rational approaches
• B) inspires creativity
• C) is necessary primarily because of the issue of accountability
• D) is not really useful, but necessary because of demands of creatives

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Definitions:

DNA Profile

A unique set of DNA characteristics that can be used to identify an individual or to determine familial relationships.

Mitochondrial DNA SEQ## STR Profiling

A technique for analyzing short tandem repeats within the mitochondrial DNA, useful in forensic science and genealogy.

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A bacterium known for causing crown gall disease in plants, used in genetic engineering to transfer DNA to plant cells.

Plant Transgenics

The field of genetically modifying plants to introduce new traits by transferring genes from one organism to another, including different species.