In Terms of Online Metrics, Which Evaluation Method Allows Companies

question 93

Multiple Choice

In terms of online metrics, which evaluation method allows companies to gauge consumer reactions to a new advertising campaign, whether it is online or traditional?

• A) click-through rate
• B) copytesting
• C) emotional reaction tests
• D) monitoring web chatter

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Definitions:

Generalizations

Statements or conclusions drawn from specific cases or instances that extend to broader or more general conditions.

Exceptions

Conditions or cases that do not follow the general rule or definition.

Mathematical Principles

Fundamental truths or propositions that form the basis for a system of mathematics.

True

In accordance with fact or reality, not false.