In Addition to Copytesting, Many Advertising Research Firms Such as Millward

question 89

True/False

In addition to copytesting, many advertising research firms such as Millward Brown also can provide agencies with emotional reaction charts that show how viewers feel about an advertisement as they are watching it.

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Definitions:

Consumer Reports

Publications that review and compare the quality, features, and prices of products or services for potential buyers.

Psychological Problems

Issues or disorders that affect a person's mind, impacting their emotions, behavior, and thoughts.

Response Rate

The proportion of individuals who respond to a certain treatment or stimulus out of the total number of subjects.

Consumer Reports

Non-profit organization and magazine that provides reviews and comparisons of consumer products and services based on testing and customer feedback.