The Real Advantage of Cognitive Neuroscience to Marketers Is That

question 138

True/False

The real advantage of cognitive neuroscience to marketers is that it enables marketers to understand how the information is processed, where it is being processed in the brain, and how the individual reacted to the ad or marketing piece.

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Definitions:

Supply Chain

The network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, and eventually to the end user.

Replenishment Lead Time

The interval between the placement of an order and its delivery, significant in inventory management and planning.

Product Availability

The degree to which products are in stock and accessible to customers when they want to purchase them.

Manufacturing Cost

Refers to the total expenses involved in the production of goods, including raw materials, labor, and overhead costs.