Test Markets Are a Behavioral Response Method in Which Marketing

question 4

True/False

Test markets are a behavioral response method in which marketing on a small scale is used to predict the potential for marketing success on a larger scale.

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Definitions:

Facilitator

An individual who enables groups and organizations to work more effectively; to collaborate and achieve synergy.

Determinants

Factors or variables that significantly influence the outcome or dynamics of a particular system, market, or economic model.

Intangible Attributes

Characteristics of a product or service that cannot be physically touched or measured but influence consumer perception and value.