In Terms of Evaluation Categories, Which Technique Utilizes Actual Numbers

question 32

Multiple Choice

In terms of evaluation categories, which technique utilizes actual numbers and measures the actual results of the marketing program?

• A) message evaluation
• B) respondent behavior evaluation
• C) online measurement
• D) recognition evaluation

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Definitions:

Marginal Benefit

The additional satisfaction or utility received from consuming one more unit of a good or service.

Total Profit

The total amount of money gained from a business activity after all expenses and costs have been subtracted from total revenue.

Margin

The difference between the selling price of a product and the cost of producing it, often expressed as a percentage of the selling price.

Optimal Quantity

The quantity of a good or service that maximizes efficiency or utility, often where marginal cost meets marginal benefit.