A Message Evaluation Can Take Place

question 46

Multiple Choice

A message evaluation can take place:

• A)when an ad is completed.
• B)when an ad has been shown to the public.
• C)when the campaign is complete.
• D)at any stage of the development of an ad.

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Definitions:

Labeling Theory

A perspective in sociology and criminology that considers the labeling of individuals or groups as deviant to play a significant role in their identification and behavior as such.

Normalization

The process of making something standard, normal, or acceptable within a societal or group context.

Stress

The condition in which the demands made on the person exceed the individual’s ability to cope with them.

Control Theory

A theory in sociology and criminology that posits that social and personal factors and the fear of consequences control whether people commit crimes.