In Using Advertising Tracking Research, After the Respondent Is Shown

question 152

Multiple Choice

In using advertising tracking research, after the respondent is shown a segment of the advertisement or stills of the ad, they are asked first:

• A) if they can identify which brand was in the ad from a list of brands shown to them
• B) if they can identify the brand being advertised
• C) if they recognize the company or brand
• D) if they liked the ad

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Definitions:

Whistle-Blowing

Employee’s disclosure to company officials, government authorities, or the media of illegal, immoral, or unethical practices committed by an organization.

Faulty Materials

Substandard or defective supplies used in the production process.

Financial Security

The condition of having stable income or resources to support a standard of living now and in the foreseeable future.

Integrity

Refers to the quality of being honest and having strong moral principles.