With Advertising Tracking Research, After Being Shown a Segment or Stills

question 21

Multiple Choice

With advertising tracking research, after being shown a segment or stills of an ad, respondents are given a list of brands and asked to identify the correct brand that was in the ad, which measures:

• A) memorability
• B) aided brand awareness
• C) unaided brand awareness
• D) brand and ad recognition

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Definitions:

Eukaryotic Chromosomes

Linear structures found in the nucleus of eukaryotic cells, made up of DNA and proteins, that contain genes and function in heredity and gene expression.

Telomerase

An enzyme that adds DNA sequence repeats to the ends of DNA strands in the telomere regions, which are found at the ends of eukaryotic chromosomes. This activity can preserve the length of chromosomes and has implications in aging and cancer.

Lengthened

Describes something that has been made longer in duration or size.

Telomere

A region of repetitive nucleotide sequences at the end of a chromosome, which protects the end of the chromosome from deterioration.