Position Advertising Copytesting Was a Set of Principles Originally Designed

question 10

Multiple Choice

Position advertising copytesting was a set of principles originally designed for:

• A) evaluating television ads
• B) evaluating print ads
• C) monitoring emotional responses
• D) persuasion analysis

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Definitions:

Temporal Process

A projection on the zygomatic bone that helps form the zygomatic arch, connecting the zygomatic bone to the temporal bone of the skull.

Lumbar

Pertaining to the lower part of the back or the five vertebrae in the lower spine.

Cervical

Pertaining to the neck or cervix in the human body.