Which of the Following Is Not a Principle Associated with PACT

question 70

Multiple Choice

Which of the following is not a principle associated with PACT, position advertising copytesting?

• A) the procedure should be relevant to the advertising objective being tested
• B) researchers should agree on how results will be used
• C) the test should measure the degree of social responsibility
• D) researchers should use multiple measures to evaluate ads

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Definitions:

Subform/Subreport Control

A control in database applications that displays data from a related secondary source within a main form or report.

Form Design View

The mode in database applications where the layout, structure, and design of a form for entering or displaying data can be edited.

Linking

The process of creating connections between different pieces of data, databases, or applications to allow for data sharing or interaction.

External File

A file that exists outside of the current software application or database system being used.