Which of the Following Is Not a Principle Associated with PACT

question 70

Multiple Choice

Which of the following is not a principle associated with PACT, position advertising copytesting?

• A) the procedure should be relevant to the advertising objective being tested
• B) researchers should agree on how results will be used
• C) the test should measure the degree of social responsibility
• D) researchers should use multiple measures to evaluate ads

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Definitions:

Triplets

A group of three closely related individuals or items, often referring to three siblings born at the same time.

Automobile Dealer

A business entity that sells new or used cars at the retail level, typically based on a dealership contract with an automaker.

Prospect's Meaning

The understanding or interpretation a prospective buyer has of a product, service, or message conveyed by the salesperson.

Redirect Question

A question that guides the prospect back to selling points that both parties agree on.