In Terms of Online Metrics, Dwell Time Is

question 109

Multiple Choice

In terms of online metrics, dwell time is:

• A) the number of individuals who click on an online ad
• B) the proportion of ad impressions that result from a user clicking on or mousing over an advertisement
• C) the amount of time a user is engaged with a particular advertisement
• D) the amount of time a user is engaged with a website

---

Definitions:

IF

A conditional statement used in programming that executes a specific segment of code if a given condition is true.

VLOOKUP

A function in Excel and other spreadsheet software that searches for a value in the first column of a range and returns a value in the same row from a specified column.

COUNTIF

A function in spreadsheet software that counts the number of cells within a range that meet a single criterion.

Stacked Bar Chart

A graphical representation of data where different categories are stacked on top of each other to show the total and the individual proportions of each category.