The Proportion of Ad Impressions Resulting from the User Engaging

question 40

Multiple Choice

The proportion of ad impressions resulting from the user engaging with an advertisement either by clicking on it or running the mouse over it is:

• A) length of engagement
• B) click-through
• C) dwell time
• D) dwell rate

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Definitions:

Horizontal Axis

In graphing, this is the x-axis, which typically represents the independent variable.

Vertical Axis

In a graph or chart, the vertical line or scale along which numerical data is plotted or measured, usually representing quantities.

Straight Line

A direct, shortest path between two points in a plane, often used in mathematics to describe linear functions.

Horizontal Axis

In a graph or chart, the x-axis, representing the independent variable or the base line for measuring.