Advertising Is the Most Difficult Part of the IMC Program

question 114

Multiple Choice

Advertising is the most difficult part of the IMC program to evaluate for all of the following reasons except:

• A)a delayed impact of the ad.
• B)consumers changing their minds while in the store.
• C)the consumer price index changes.
• D)brand equity considerations.

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Definitions:

Preconventional

A stage in moral development where an individual’s sense of morality is externally controlled, primarily focused on avoiding punishment or seeking rewards.

Conventional

Pertaining to what is generally accepted or practiced; following traditional or widely accepted standards.

Moral Thinking

The process of reasoning about the principles of right and wrong behavior and the goodness or badness of human character.

Concrete Operational

A stage in cognitive development, according to Piaget, where children aged approximately 7 to 12 years can think logically about concrete events.