The Best Behavioral Method to Measure the Impact of a Coupon

question 56

Multiple Choice

The best behavioral method to measure the impact of a coupon program is:

• A)changes in store traffic.
• B)number of inquiries.
• C)changes in attitude towards the brand.
• D)the redemption rate.

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Definitions:

Fixed Assets

Long-term tangible assets used in operations and not expected to be converted to cash in the short term, such as buildings and machinery.

Accumulated Depreciation

The cumulative depreciation expense recorded for an asset from the time it was brought into service.

Current Market Values

The present value of an asset or company based on what it could be sold for in the current market.

Replacement Costs

The current cost of replacing an asset with a new one of similar kind and quality at current prices.