What Are the Three Major Categories of Message Evaluations

question 12

Essay

What are the three major categories of message evaluations?

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Definitions:

Advertising Outlets

The various channels or platforms through which advertisements are delivered to potential customers, such as television, radio, print media, and online platforms.

Niche Media

Channels that are focused and generally used to reach narrow segments, often with unique demographic characteristics or interests.

Mass Media

Diverse media technologies that reach a large audience via mass communication, including broadcasting, publishing, and the internet.

Direct Mail

A marketing strategy that involves sending promotional materials or products directly to potential customers through the mail.