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A(n) _____ innovation initially provides a lower level of performance than the marketplace has grown to accept but is improved to provide some new performance characteristics and becomes more attractive to users in a new market, eventually displacing the former product or way of doing things.
Competitive Advantage
A unique attribute or capability that enables an organization to outperform its competitors.
Human Resources
A department within an organization that handles recruitment, management, and direction for the people who work in the organization.
Physical Resources
Tangible assets used by a company to operate and produce goods or services, including buildings, machinery, and equipment.
Differentiation Strategy
A business approach where a company seeks to distinguish its products or services from competitors through unique features.
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