Examlex
IBM Lotus Symphony is an example of a(n) _____ that contains a word processor, spreadsheet program, presentation graphics software, and database program.
True Differentiation
The process of making a product or service stand out as unique among competitors in the eyes of the target market through real, significant differences.
Service Demand
The need or desire for intangible products such as skills, expertise, or activities that provide value or benefit to consumers.
Time-And-Place Dependent
refers to processes or phenomena that vary based on their specific location and the timing of their occurrence.
AIDA Model
A marketing framework that outlines the customer journey from Awareness, Interest, Desire, to Action.
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