The Length of Sales Process for a Typical Business-To-Business (B2B)

question 14

True/False

The length of sales process for a typical business-to-business (B2B) e-commerce is shorter than that for a typical consumer-to-consumer (C2C) e-commerce.

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Definitions:

Variable Schedule

A type of reinforcement schedule in operant conditioning that rewards a response after an unpredictable number of responses, enhancing the durability of the behavior.

Resistance To Extinction

The persistence of a learned response, often a behavioral pattern, even after the removal of the reinforcement originally used to modify the behavior.

Response Rates

The frequency at which a certain behavior or reactions occur in a given period of time.

Avoidance Learning

A process by which an individual learns a behavior to avoid an unpleasant or aversive stimulus.