_____ Is a Set of Integrated Programs That Manage a Company's

question 22

Short Answer

_____ is a set of integrated programs that manage a company's vital business operations for an entire organization, even a complex, multisite, global organization.

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Definitions:

Concentrated Marketing

A strategy that focuses on targeting a small, well-defined consumer segment or niche market.

Differentiated Marketing

A marketing strategy where a company targets several market segments with distinct products or services tailored to those segments.

Organizational Structure

The system of tasks, workflows, reporting relationships, and communication channels that link together the diverse parts of an organization.

Benefits of Scale

Advantages obtained from expanding the size of operations, which often lead to reduced costs per unit.