Marketing Functions Are Increasingly Being Performed on the Internet and Mobile

question 44

True/False

Marketing functions are increasingly being performed on the Internet and mobile devices.

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Definitions:

Influencer

An individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.

Communications Budget

The allocation of funds dedicated to all forms of communication by an organization, including advertising, public relations, social media, and more, designed to promote the organization's products or services.

Competitive-Parity Method

A budgeting technique in marketing where a company matches its advertising spending to that of its competitors to prevent loss of market share.

Percentage-of-Sales Method

A budgeting technique where advertising and promotions budget is set based on a fixed percentage of past or forecasted sales.