_____ Consists of Raw Facts, Such as an Employee Number

question 19

Short Answer

_____ consists of raw facts, such as an employee number, number of hours worked in a week, inventory part numbers, or sales orders.

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Definitions:

Incremental Marketing Effort

Additional marketing activities that are undertaken to build upon the initial marketing strategy.

Marketing Effort

All the actions and tactics a business uses to market and sell its goods or services to its desired audience.

Sales Revenue

The total income generated from the sale of goods or services by a company before any costs or expenses are deducted.

Marketing Program

A marketing program encompasses the strategies, tactics, and activities designed to promote and sell products or services to target customers.