Site Preparation Can Include _____

question 51

Multiple Choice

Site preparation can include _____.

• A) the hiring and training of information systems personnel
• B) installing special wiring and air conditioning
• C) readying users for a new system
• D) physically placing a computer system on the site and making it operational

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Definitions:

Authenticity Deficit

The gap between a brand's claims of genuineness and the consumer's perception of its actual authenticity.

Aloof Brand

Describes a brand strategy focused on maintaining a sense of mystery or exclusivity, not engaging deeply with consumers, to foster allure and desirability.

Authenticity

The degree of genuineness and truthfulness in a brand's origins, promises, and actions, perceived by its audience.

Brand Storytelling

The use of narrative to communicate a brand’s values, history, and purpose, engaging customers on an emotional level.