Examlex
The smallest element or unit of knowledge is ________.
Delusions
False beliefs that are strongly held, even in the face of solid contradictory evidence. Such beliefs usually involve a misinterpretation of one’s experiences.
Reichheld's Research
Studies conducted by Frederick Reichheld focusing on loyalty marketing, customer retention, and the economic value of customer loyalty.
Loyal Customers
Loyal customers are individuals who repeatedly purchase products or services from the same brand, showing a preference and commitment to that brand over competitors.
Fickle Customers
Consumers who frequently change their preferences or brand loyalty, often influenced by trends or competitive offerings.
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