Examlex
Items with which every coder should be familiar are:
Market Segments
Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.
Market Fads
Short-lived trends or crazes in the marketplace that can suddenly explode in popularity but fade away just as quickly.
SWOT Analysis
A strategic planning tool that assesses a company's strengths, weaknesses, opportunities, and threats.
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