While All Marketing Plans Face a Number of Obstacles in Development

question 21

Multiple Choice

While all marketing plans face a number of obstacles in development and implementation. __________ is by far the most commonly occurring obstacle across most firms.

• A) failure to see the whole picture
• B) inadequate information
• C) resistance to change
• D) lack of time for planning
• E) inadequate communication

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Definitions:

Direct Approach

A communication style that is straightforward and to the point, often used to address a specific topic or request immediately.

Recommendations

Advised courses of action or opinions about someone or something, typically based on experience or expertise.

Potential Risks

Possible threats or dangers that could lead to negative outcomes.

Summarizing Problem

The process of briefly stating the main issues or complexities of a larger problem or situation.