While All Marketing Plans Face a Number of Obstacles in Development

question 21

Multiple Choice

While all marketing plans face a number of obstacles in development and implementation. __________ is by far the most commonly occurring obstacle across most firms.

• A) failure to see the whole picture
• B) inadequate information
• C) resistance to change
• D) lack of time for planning
• E) inadequate communication

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Definitions:

Share Repurchases

It refers to the process where a company buys back its own shares from the marketplace, reducing the amount of outstanding shares.

Cash Dividend

A direct payment of profits from a company to its shareholders, typically in the form of cash.

Capital Gains Tax

A tax on the profit realized on the sale of a non-inventory asset that was greater than the amount realized on the sale.