Many Firms Have Shifted to Balanced Strategic Planning Because Traditional

question 17

Multiple Choice

Many firms have shifted to balanced strategic planning because traditional planning and measurement approaches are not able to capture:

• A) key competitive information to drive marketing planning.
• B) real-time customer satisfaction metrics.
• C) the value created by an organization's intangible assets.
• D) either internal or external innovation.
• E) real-time financial performance metrics.

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Definitions:

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