Explain How and Why the Process of Developing a Marketing

question 19

Essay

Explain how and why the process of developing a marketing plan might be more important than the marketing plan document itself. What are the benefits of the planning process irrespective of the actual outcomes of the process?

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Definitions:

Decentralized

Decentralized refers to the distribution of power, tasks, and decision-making away from a central authority, often to increase efficiency and responsiveness.

Bureaucratic

Describes an organizational structure that is characterized by strict procedures, formalities, and a clear hierarchy of authority.

Matrix

A hierarchical organizational structure that combines two or more lines of authority, such as product and geographical divisions, creating a grid or matrix of responsibilities.

Delegation

The process of assigning responsibility and authority to someone else in order to complete a clearly defined task while retaining accountability for the outcome.