In the Context of Marketing Ethics, Some Businesspeople Choose to Behave

question 12

Multiple Choice

In the context of marketing ethics, some businesspeople choose to behave ethically because of "enlightened self-interest." What does this mean?

• A) They behave ethically because it pays in terms of enhanced profits and performance.
• B) They behave ethically because they are forced to do so.
• C) They behave ethically because they look out for their own interests.
• D) They behave ethically because of deep-rooted religious beliefs.
• E) They behave ethically because they are afraid of being caught.

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Definitions:

Key Contributors

Individuals or entities significantly influencing the success, development, or advancement of a specific area, project, or field.

Consequences

The outcomes or results that follow from a specific action, decision, or event, either positive or negative.

Organizational Commitment

The psychological state that characterizes an employee's relationship with their organization, and has implications for the decision to continue membership in the organization.

Downside

The negative aspect or disadvantage associated with a situation, decision, or action.