Why Is the Connection Between Marketing Ethics and Leadership So

question 23

Multiple Choice

Why is the connection between marketing ethics and leadership so important in nurturing a strong ethical culture?

• A) Employees look to the leader to enforce the ethical code of conduct.
• B) Employees expect the leader to punish unethical behaviors.
• C) Employees look to the leader to ensure that the firm is in legal compliance.
• D) Employees look to the leader as a model of acceptable behavior.
• E) Employees expect the leader to clearly specify in writing the high-risk activities in the firm's daily operations.

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Definitions:

Federal Reserve Open Market Committee

The branch of the Federal Reserve System responsible for influencing money supply and credit conditions through the trading of government securities.

Board of Governors

The executive leadership of the Federal Reserve System, responsible for the formulation of monetary policies in the United States.

Federal Reserve

The central banking system of the United States, responsible for setting monetary policy.

Term

A fixed or limited period for which something, e.g., office, investment, or a condition, lasts or is intended to last.