Firms That Are Market Oriented Place _____ Interests First, but Do

question 9

Multiple Choice

Firms that are market oriented place _____ interests first, but do not exclude the interests of other stakeholders.

• A) society's
• B) organizational
• C) marketing
• D) employees'
• E) customers'

---

Definitions:

Marketing ROI

Stands for Return on Investment in marketing, which measures the profitability of marketing efforts by comparing the revenue generated to the costs of marketing activities.

Marketing Response

The reaction of consumers or the target market to the promotional efforts of a company.

Marketing ROI

A measure of the profitability of marketing activities, calculated by dividing the net profit from a marketing initiative by its costs.

Research And Development

The investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.