In the 5W Model of Customer Analysis, What Is the Primary

question 23

Multiple Choice

In the 5W model of customer analysis, what is the primary emphasis of the "Why" question?

• A) Identifying the situational influences that affect the customer buying process.
• B) Assessing how purchases vary across different distribution outlets.
• C) Determining how the purchase and consumption of one product is related to other products.
• D) Identifying the basic need-satisfying benefits provided by the firm's products.
• E) Assessing how customers consume and dispose of products.

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Definitions:

Categorical Variable

A variable that can take on values that are names or labels, representing discrete categories or groups.

Scatterplot

A type of graph used in statistics to display values for typically two variables for a set of data, allowing for the observation of relationships.

Cases

Instances or occurrences of a particular disease or condition being studied.

Measured Variables

Variables in an experiment or observational study that are quantified or recorded by the researcher.