Which of the Following Statements Does Not Describe a Reason

question 6

Multiple Choice

Which of the following statements does not describe a reason why noncustomers do not purchase a firm's products?

• A) Noncustomers have low switching costs.
• B) Noncustomers perceive that they have lower-priced alternatives.
• C) Poor distribution makes the firm's product difficult to find.
• D) Noncustomers do not know that the firm's product exists.
• E) Noncustomers have a basic need that the firm's product does not fulfill.

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Definitions:

Behaviors

The actions or reactions of an organism, often in response to external stimuli, which can be observed and measured externally.

Appetitive Action Patterns

Sequences of behavior that occur in response to signals indicating the availability of a desired goal or reward.

Innate Releasing Mechanisms

Neurological structures that are triggered by specific stimuli, leading to an instinctive behavior in animals.

Ethology

The scientific study of animal behavior, particularly in natural environments, focusing on the evolutionary implications of behaviors.