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Identify and Discuss at Least Five Reasons Why Potential Customers

question 28

Essay

Identify and discuss at least five reasons why potential customers do not purchase a firm's goods or services. For each reason, discuss ways that the firm can overcome the resistance of noncustomers.


Definitions:

Vicariously Liable

The legal principle where one party is held liable for the actions of another party, such as an employer for the acts of its employees.

Mental Fault

A legal concept referring to the intentional or reckless state of mind of a defendant necessary for certain offenses or torts.

Hot Pursuit

A legal principle that allows law enforcement officers to cross jurisdictional lines in pursuit of a fleeing suspect.

Fourth Amendment

A provision of the U.S. Constitution that protects individuals against unreasonable searches and seizures by the government.

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