Each of the Following Statements Describes a Unique Characteristic of the Business

question 39

Multiple Choice

Each of the following statements describes a unique characteristic of the business buying process EXCEPT:

• A) Business buyers have an easier time identifying their needs as compared to consumers.
• B) Business buyers must be keenly aware of both hard and soft costs.
• C) Groups of people, rather than individuals, often make purchase decisions.
• D) Business buyers are less likely to be dependent upon each other.
• E) Business buying is sometimes based on reciprocity where each firm buys products from the other.