One of the Most Successful and Well-Known Tools of __________

question 17

Multiple Choice

One of the most successful and well-known tools of __________ segmentation is VALS developed by Strategic Business Insights.

• A) psychographic
• B) geographic
• C) demographic
• D) geoclustering
• E) emotional

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Definitions:

Independent

Not influenced by or subject to another, capable of thinking or acting for oneself.

Standard Deviations

An estimator of the dispersion level or variability in a sequence of numbers.

Independent

A term indicating that two variables or events have no association and the occurrence of one does not affect the probability of occurrence of the other.

Standard Deviations

A statistic that measures the dispersion or variability of a dataset relative to its mean, indicating how spread out the data points are.