During the Maturity Stage of the Product Life Cycle, a Firm

question 15

Multiple Choice

During the maturity stage of the product life cycle, a firm has four general goals that can be pursued. Which of the following IS NOT one of these options?

• A) divest the product
• B) generate cash flow
• C) steal market share
• D) hold market share
• E) increase share of customer

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Definitions:

Shaping

A method used in behavioral training where successive approximations of a desired behavior are reinforced.

Successive Approximations

A method in behavior therapy and training in which complex behaviors are broken down into simpler steps, and these steps are learned gradually to achieve the target behavior.

Negative Reinforcement

A form of reinforcement in which the removal or avoidance of an unpleasant stimulus increases the probability of a behavior being repeated.

Tertiary Reinforcement

A type of reinforcement that uses a stimulus associated with primary or secondary reinforcers to modify behavior.