Why Are Firms So Obsessed with the Pricing Element of the Marketing

question 3

Multiple Choice

Why are firms so obsessed with the pricing element of the marketing mix?

• A) because pricing is the most difficult element of the marketing mix to change
• B) because the firm's pricing has a direct bearing on its ability to increase revenue
• C) because pricing is the only marketing element that matters to customers
• D) because pricing is the best part of the marketing mix in which to make an educated guess about the most appropriate strategy
• E) because pricing is directly responsible for demand

---

Definitions:

Mental Illness

A wide range of mental health conditions that affect mood, thinking, and behavior, leading to distress or impairment in social, occupational, or other important activities.

Subjective Discomfort

Emotional distress or emotional pain.

Psychological Disorders

encompass a wide range of mental health conditions that affect mood, thinking, and behavior, often requiring clinical intervention.

Psychodynamic Model

An approach in psychology that emphasizes systematic study of the psychological forces underlying human behavior, feelings, and emotions.