Why Are Firms So Obsessed with the Pricing Element of the Marketing

question 3

Multiple Choice

Why are firms so obsessed with the pricing element of the marketing mix?

• A) because pricing is the most difficult element of the marketing mix to change
• B) because the firm's pricing has a direct bearing on its ability to increase revenue
• C) because pricing is the only marketing element that matters to customers
• D) because pricing is the best part of the marketing mix in which to make an educated guess about the most appropriate strategy
• E) because pricing is directly responsible for demand

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Definitions:

Join Line

A visual representation in database design that illustrates the relationship between tables, usually seen in query design views.

Related Tables

In databases, tables that are connected through one or more fields to enable joining of data based on those fields.

Establish Relationship

In databases, to establish a relationship means to define a connection between two tables based on matching key columns, facilitating data correlation.

Delete Query

A type of SQL query used to remove one or more records from a table in a database.