Rather Than Cutting Prices to Generate Sales, Most Firms Would

question 13

Multiple Choice

Rather than cutting prices to generate sales, most firms would be better off adjusting their marketing strategy to:

• A) build value into the product and justify the current price or even a price increase.
• B) decrease the supply of the product to keep prices high.
• C) heavily promote the product to stimulate sales.
• D) move toward an exclusive distribution strategy to increase the product's image.
• E) increase the availability of the product so more customers can purchase it.

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Definitions:

Represent Objects

The process of using symbols, words, or other means to depict or stand in for real-world entities or concepts.

Piaget

A Swiss developmental psychologist best known for his theory of cognitive development that describes how children develop logical thinking over time.

Pretend Play

Imaginative play where children create scenarios and roles that mimic real life or fantastical situations.

Large Pillow

A significantly sized cushion used for support or decoration in seating or bedding.