As Pressures Have Increased to Cut Expenses and Increase Profit

question 16

Multiple Choice

As pressures have increased to cut expenses and increase profit margins, many marketing channels have strongly embraced _____. The rapid increase in nonstore retailing is a prime example of this growing trend.

• A) extended enterprise management
• B) channel specialization
• C) category management
• D) outsourcing
• E) direct distribution

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Definitions:

Minor Premise

The second proposition in a syllogism, from which along with the major premise the conclusion is derived.

Categorical Syllogism

A logical argument that derives a conclusion from two statements, asserting or denying something about a category.

Mood

In logic, the structure of a categorical syllogism based on the type of categorical propositions it contains (e.g., AAA, EAE).

Figure

A numerical symbol, especially one that represents a statistic or part of a calculation.