In Terms of the AIDA Model, Mass Communication Elements Such

question 45

Multiple Choice

In terms of the AIDA model, mass communication elements such as advertising and public relations tend to be very effective at:

• A) stimulating awareness of and interest in a product.
• B) explaining highly complex and technical products.
• C) stimulating immediate purchase of a product.
• D) marketing high priced products.
• E) closing the sale.

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Definitions:

Between

Typically used in the context of comparing variables or conditions that are separate or distinct from one another.

Z-score

A statistical measure that quantifies the distance (in standard deviations) a data point is from the mean of a data set.

Standard Normal Distribution

A probability distribution with a mean of 0 and a standard deviation of 1.

Bottom

In a general context, the term can refer to the lowest part or point of something; however, without a specific context, its definition can vary widely.