In Terms of the AIDA Model, Mass Communication Elements Such

question 45

Multiple Choice

In terms of the AIDA model, mass communication elements such as advertising and public relations tend to be very effective at:

• A) stimulating awareness of and interest in a product.
• B) explaining highly complex and technical products.
• C) stimulating immediate purchase of a product.
• D) marketing high priced products.
• E) closing the sale.

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Definitions:

False Advertising

The act of making untrue, misleading, or deceptive statements in advertisements about products or services.

Federal Commerce Commission

Likely refers to the Federal Trade Commission (FTC), a U.S. federal agency tasked with protecting consumer rights and ensuring a strong competitive market by enforcing antitrust and consumer protection laws.

Unfair Trade Practices

Business practices that mislead, deceive, or are unethical, potentially harming consumers or competitors.

Deceptive Trade Practices

Activities by businesses that mislead consumers or distort the truth about the products or services being offered.