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Discuss the Importance of Managing Negative Public Relations and Give

question 9

Essay

Discuss the importance of managing negative public relations and give examples of how firms have handled negative events. What can we learn from these examples? What do you believe is the key to successfully managing a negative event?


Definitions:

Cognitive Appraisal

The process by which an individual evaluates and interprets an event or situation, influencing their emotional response.

Physical Arousal

The physiological state of being awoken or activated, often referencing the body's response to stimuli such as excitement, exercise, or sexual interest.

Companionate Love

A deep, affectionate attachment characterized by mutual respect, affection, and commitment, rather than by passion.

Self-Disclosure

The act of revealing personal, private information about oneself to others, which plays an integral role in forming close relationships.

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