Because They Are Cost Effective and Beneficial to Ensuring Consistency

question 1

Multiple Choice

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program, centralized marketing structures are best suited for which of the following strategies?

• A) customer intimacy
• B) operational excellence
• C) product leadership
• D) service efficiency
• E) niche marketing

---

Definitions:

Net Income

The final amount a company earns, following the deduction of all expenditures and taxes from its total revenue.

Ending Inventory

The cost of inventory on hand for selling at the conclusion of an accounting cycle.

Consignment

A business arrangement wherein goods are left in the possession of an authorized third party to sell, but ownership remains with the supplier until items are sold.

Ending Inventory

The total value of all inventory held by a company at the end of an accounting period.