With Respect to Customer Expectations, Which of the Following Best

question 24

Multiple Choice

With respect to customer expectations, which of the following best describes the zone of tolerance?

• A) It explains situations where customer expectations will be higher than normal.
• B) It represents the degree to which customers recognize and are willing to accept variability in performance.
• C) It explains situations where customer satisfaction will be exceptionally low.
• D) It explains why customers tolerate weak performance when performance is beyond the control of the firm.
• E) It explains situations where customers will hold lower than normal expectations.

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Definitions:

Magazine Advertisement

A form of marketing communication placed in magazines, using visually engaging designs to promote products or services.

Effectiveness

A measure of the degree to which objectives are achieved and the extent to which targeted problems are solved.

Attention Dysfunction

A cognitive disorder characterized by a difficulty in maintaining focus or attention on tasks or activities.

Advertising Information

involves data and insights related to the promotion of products or services.