Quality Building Materials Inc

question 46

Multiple Choice

Quality Building Materials Inc. has developed a new whole-house weather blanket and needs to determine the price point at which builders would switch to this new product. The best research method for this is a(n)

• A)manual search of other companies' price lists.
• B)interview with a local builder.
• C)Internet search of insulation values for weather blankets.
• D)scientific experiment that presents price choices with controlled variables.

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Definitions:

Resistance To Change

The opposition or reluctance of individuals or groups to modify their behavior or attitudes despite the introduction of new policies, technologies, or ways of working.

Overt Resistance

Open and direct opposition or pushback against policies, decisions, or changes within an organization.

Planned Change

A deliberate effort to make systematic changes in an organization or its processes, often involving a structured approach and steps to achieve desired outcomes.

Inevitably Happens

Refers to an event or outcome that is certain to occur, unable to be avoided or escaped.