The Most Compelling and Effective Messages Contain One Repeated Sentence

question 76

True/False

The most compelling and effective messages contain one repeated sentence pattern rather than a variety of sentences.

---

Definitions:

Concurrent Validity

A measure of how well a particular test correlates with a previously validated measure taken at the same time.

Construct Validity

The extent to which a test measures the theoretical construct or concept it is intended to measure.

Content Validity

A type of validity that examines how well a test samples a universe of items.

Reliability

The extent to which a measurement instrument yields reliable and uniform outcomes across various occasions.