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Most e-mail messages and memos
Preferences
Refers to the ordering of different alternatives by individuals based on their values, satisfaction, or utility they provide.
Expensive Goods
Products or services that have a high price relative to their intrinsic value or compared to other alternatives in the market.
Utility Function
A mathematical representation of how different combinations of goods or services can provide different levels of happiness or satisfaction to a consumer.
Indifference Curves
A graph that represents combinations of goods among which a consumer is indifferent, showing different levels of utility.
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