Learning to Compose Effective Sales and Marketing Messages Benefits You

question 52

Multiple Choice

Learning to compose effective sales and marketing messages benefits you because

• A) most employees are expected to write sales and marketing messages.
• B) techniques for sales writing can be applied in any persuasive communication.
• C) sales campaigns are typically conducted by entry-level employees.
• D) companies in today's economy cannot afford to hire specialists to write sales and marketing messages.

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Definitions:

Management

The process of dealing with or controlling things or people, often within a business or organization.

Delegation

A manager’s assignment of a specific task or project to an employee.

Relational

Pertaining to the establishment and maintenance of meaningful relationships between individuals or groups.

Horizontal Communication

The exchange of information between peers within the same level of an organization, facilitating collaboration and team coordination.