Learning to Compose Effective Sales and Marketing Messages Benefits You

question 52

Multiple Choice

Learning to compose effective sales and marketing messages benefits you because

• A) most employees are expected to write sales and marketing messages.
• B) techniques for sales writing can be applied in any persuasive communication.
• C) sales campaigns are typically conducted by entry-level employees.
• D) companies in today's economy cannot afford to hire specialists to write sales and marketing messages.

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Definitions:

Amygdala

A section of the brain's limbic system involved in emotion regulation, especially fear and pleasure.

Limbic System

A complex system of nerves and networks in the brain, associated with emotions and drives, such as hunger and sexual desire.

Reticular Formation

A complex network of nerve pathways in the brainstem that plays a key role in controlling arousal and consciousness.

Brainstem

The part of the brain that connects the cerebrum with the spinal cord and controls vital functions such as breathing and heart rate.